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Chapter 4:Selling Your Own Informational ProductIt's no secret that if you can create a rock-solid ebook, with a well written sales letter, you'll make a lot of money. The Rich Jerk already told us how to create a killer sales page that sells in the first chapter. Now he explains the details about creating your own info-product. For example, have you ever wondered how those ebook authors can offer such amazing guarantees? You know, 30, 45, or even 60 day 100% unconditional money back with no questions asked? Some of them even claim to offer you a 200% guarantee which would mean double your money back if you decide to return it.  I've often wondered how these marketing guys can offer something like that. I would think most people would buy the ebook, read it, and then return it, regardless of whether they liked it or not. The Rich Jerk tells you exactly why people DON'T do this. He tells you how to offer the exact same type of guarantee to your customers without having to worry about a zillion people wanting refunds. Another point he mentions is how to get affiliates to promote your ebook.The advice he gives on this point is just so cut and dry, it's almost impossible to ignore. He basically tells you exactly what the other gurus are doing and how to do it BETTER than them. (You'll feel like a moron after you read it because it's so simple. Page 34.) Next: Chapter 5 
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